When the VMware licence disappears: What should resellers do now?

Curanet is your local VMware Pinnacle Partner

Following Broadcom’s acquisition of VMware, the partner ecosystem has been significantly streamlined. Only a very limited number of providers in Denmark retain full access to VMware Cloud Foundation (VCF).

Curanet is one of them.

As a VMware Pinnacle Partner, we can help you move forward if you lose your own VMware licence. You can continue offering VMware solutions through us – with Curanet as your platform partner.

We offer:

• Operations, licences, and support

• White-label solutions where you retain the customer relationship

• A dedicated VMware team with deep experience and full platform access

 

Are your customers facing a required migration?

We can help with that too.

With more than 10,000 migrations behind us, we have the methods and experience to ensure a smooth transition – whether you’re moving workloads 1:1 or optimising along the way. We tailor the process to your preferences and your customer’s setup to minimise risk, downtime, and complexity.

Let’s talk about migration →

Webinar: What should you do now? 

• What Broadcom’s changes mean in practice

• The most common pitfalls we already see in the market

• How you can continue offering VMware through Curanet

• Which alternatives exist – and when they make sense

A market in motion

When many resellers lose their VMware licences, it doesn’t only affect them. It affects their customers, who suddenly face decisions they may not have planned to make now.

This creates both practical and strategic considerations – and, naturally, uncertainty.

One question keeps coming up:

“After Broadcom acquired VMware – can you really base your future on it?”

It’s a fair question. And one we take seriously.

Healthy scepticism 

We understand the concern.

We’ve worked with VMware for many years ourselves and know how vendor decisions can directly impact both partners and customer trust.

That’s why we’re very clear in our approach:
We’re not on any vendor’s side. We’re on our resellers’ side.

If we can’t stand behind a solution for you, it doesn’t make sense for us to build a business on it.

We’ve analysed the alternatives

Since Broadcom’s acquisition of VMware in November 2023, we’ve been deeply involved in ongoing dialogue with them. Our Head of Technology, Infrastructure & Principal Systems Architect, Michael Munk Lassen, has played a central role for more than two years in the collaboration between our ownership group and VMware/Broadcom.

This has given us insight not only into the partner programme changes, but also into the future direction of the platform. We’ve had the opportunity to go deep – and we’ve done so thoroughly.

We’ve also analysed the alternatives.

At group level within team.blue, we’ve evaluated both technical and commercial alternatives to VMware. The conclusion is clear:
None of them match the price, operational stability, or security level we want to guarantee for our customers and partners.

This decision is based on a broad, cross-disciplinary analysis – not on vendor loyalty, but on facts and experience.

We’re not uncritical of VMware.
But we are confident in the platform’s direction – even under Broadcom – because our assessment is grounded in insight.

Book a session and put your options on the table

We offer white-label VMware solutions where you retain the customer relationship, while we deliver the platform and manage the licences in the background.

Why customers still choose VMware

When customers see the full picture, many still choose VMware.

Not out of habit.
But because the platform continues to deliver what few alternatives can today.

VMware is mature, thoroughly tested, and stable at scale. The ecosystem is extensive, and the required skills already exist within both internal teams and partner organisations.

With VMware Cloud Foundation, the platform has also become more unified and automated. Compute, storage, networking, security, and automation are brought together in a single solution – reducing complexity and making operations more predictable.

In a world where time and focus are scarce resources, that matters.

Alternatives exist – but consider the full picture

It’s natural to look at alternatives. But the biggest costs are rarely in the licence itself.

They’re found in:

• Migration effort and risk

• Application and network restructuring

• Time investment and new skill requirements

Some customers consider moving back to on-premises infrastructure, but this often proves more expensive and less flexible in the long run.

Et VMware datacentre your customers can rely on 

We offer a virtual datacentre (private cloud) built on VMware that you can resell under your own brand.

• Flexible and scalable – from a few virtual machines to hundreds

• Operated by us, managed by you – or vice versa

• Full VMware compatibility without the complexity

We help you move forward if you lose your VMware licence – with solutions that respect your customer relationships and your business.

Join our webinar →
Book a no-obligation meeting →

Phone: +45 70 23 11 47 · Email: reseller@curanet.dk